July 11, 2019

Revision Rounds: What Are They and How Can You Take Advantage Of Them?


Revision rounds are one of the most important aspects of a design project. It’s where you, the client, get to weigh in and share feedback. Clear communication during this process can help keep costs down while ensuring your design meets all objectives. Let’s take a look at the revision round in more detail.

What is a revision round?

There are three steps in a revision round. They are:

  1. We send you design files. You might receive them as PDF files, a PPT deck, or in InVision (an online app for reviewing design). We’ll send files in the way that makes it easiest for you to review.
  2. You review and comment on the design.
  3. We implement your feedback into a new design.

Rinse and repeat until the desired design is achieved.

What is the purpose of a revision round?

The goal of a revision round is to refine the design into a final product. When done well, each round should be completed more quickly than the last. When the final round is complete, you should have a deliverable that meets the objectives determined at the start of the project.

What can make revision rounds more efficient?

A unified and clear design objective is probably the biggest factor. A company aligned on mission, vision, and business objectives will have an easier time unifying feedback on revisions. It’s a lot easier to analyze design when you are able to connect various design elements to business goals. Clear objectives will also help you determine whether a design decision is worth worrying about or should be let go in favor of more important things.

Know who will be giving design feedback before design starts. The key stakeholders who will be giving design feedback can greatly influence a project. They should participate from the beginning in Discovery and should start providing feedback from the first round. It’s risky to allow a key stakeholder to wait until late in the project to provide feedback. The late stakeholder will have missed the context of design discussions to date and depending on their feedback, could even cause the project to move backwards. We advocate a “measure twice, cut once” approach.

Organizing your feedback can positively impact the project’s time and budget. One of the more time-consuming parts of a large design project is collecting and interpreting feedback, especially if it’s a steady stream arriving from multiple channels and stakeholders. We guarantee your project will be completed more quickly and for less money if your feedback is organized, concise and unified.