June 25, 2017Crestovo Website
Ardelyx Digital Annual Report
There are many advantages in producing a digital annual report for your shareholders and investors. Utilizing a digital format provides a more interactive experience.
EMBRACE A NEW WAY OF PRESENTING YOUR COMPANY AND DATA TO YOUR SHAREHOLDERS
Digital annual reports have many advantages over print versions: They can be cheaper to produce and they provide a digital platform for seamless integration of videos, interactive features, and dynamic data visualization. By capitalizing on digital technology, we care able to provide in-depth analytics by tracking how many people actually open the reports and what pages are most popular. With that data, we can uncover areas of interest and areas of improvement when attracting investors.
THE CONTEXT AND CHALLENGE
OVERCOMING THE INDUSTRY STANDARD BY ENCOURAGING DIGITAL PROFICIENCY
Many companies resist change. For the Life Sciences and Biotech industries, the printed 10k is still considered the standard for providing shareholders with a comprehensive year in review. Beautifully designed, printed materials can absolutely be an effective tool, especially for more traditional investors.
On the heels of a brand new website launch, Ardelyx chose to present their annual report in a digital format as a way of showing their shareholders their ability to grow and adapt within the industry. The website was the first project we had partnered on with Ardelyx so we were happy that they trusted our agency with their annual report as well.
Annual Report season is chaotic for Biotech companies as they spend much of their first quarter gathering data and research information to meet their 10k deadline for investors. Printed annual reports have aggressive cut-off dates that can make gathering and presenting this data more urgent.
- Implement a relatively new brand throughout the report
- Showcase an energetic company culture
- Provide scientific graphics that tell the story effortlessly
Our main goals for the Ardelyx digital annual report were to:
- Save them the extreme costs of printing full annual reports and mailing them to shareholders
- Providing a digital download option on the annual report site
- Providing Ardelyx with data and user analytics
- Seamlessly integrate the digital report into their new website
- Not mess up
THE PROCESS AND INSIGHT
UTILIZING A DIGITAL FORMAT ENCOURAGES AN ACTIVE USER EXPERIENCE
When asked whether biotech execs had considered supplementing or replacing their printed annual reports with an interactive digital approach, most said that they had. Executives mentioned advantages like the ability to showcase video and interactive data visualizations and to use analytics to track visitors. When asked why they kept producing reports in the old format, most cited habit or the need for a high-quality contact with shareholders. Many were concerned that shareholders might not look at digital reports.
An Interactive Solution
There are many advantages in producing a digital annual report for your shareholders and interested investors. Utilizing a digital format provides a more interactive experience. With the option to download the full 10k, the digital AR should be considered by any life science company.
BALANCING DIGITAL DESIGN SOLUTIONS AND TRADITIONAL ANNUAL REPORT CONTENT
For Ardelyx, we were able to design a fully functional website with dynamic functionality packed full of data and information about their company and corporate culture. This content is presented in a drip format so the user dictates their own level of knowledge about any given topic found within the AR. The below graphics illustrate our strategic solutions for meeting our project goals.
One major benefit of building a digital annual report is the ability to integrate interactive graphics and dynamic visual elements that enhance your shareholder’s experience and provides a more rewarding and effective way to digest information.
SHAREHOLDER’S WERE IMPRESSED WITH THE EASE OF USE, INNOVATION AND DIGITAL EXPERIENCE
Feedback shows us that Ardelyx’s Shareholders were pleasantly surprised when we rolled out this years digital Annual Report. The content was easily digestible and the site provided an effortless experience for users to browse data, read the CEO’s letter to the shareholders, and much more. Adding photos of the company provided a unique look into Ardelyx’s corporate culture that is largely overlooked with printed annual reports due to space issues and printing costs. We were able to seamlessly integrate the digital annual report into the website for full access.