UX / Clickpath Strategy
'Zones' highlight UX and clickpath strategy for content layout.
Research-based creativity helps you improve the quality of life for your patients, convey science to your investors, and recruit the brightest minds.





resTORbio is developing innovative medicines that target the biology of aging to prevent or treat aging-related diseases. They approached us with the need for an expanded brand identity followed by a refreshed web presence using this updated identity and new content that would convey their goals to investors.
Orrbitt went through a deep discovery process with resTORbio to learn about their science and company objectives. The brand we created borrows from elements of the resTORbio logo and the company's vision of how treat aging-related diseases. Double helix graphics, the resTORbio icon, and extended color palette are used to unify the web design with a click-path focused on efficiently conveying science to investors. Orrbitt completed a new, custom template for the investor relations pages to cap off the website project.
'Zones' highlight UX and clickpath strategy for content layout.
Research-based creativity helps you improve the quality of life for your patients, convey science to your investors, and recruit the brightest minds.