Branding

Brand Awareness vs Brand Preference and Why It’s Important to Your Brand Building

Everything you put into your brand – name, logo, design, slogans, content, blog, website – everything should be like an arrow pointing out what makes you great. What makes you different from your competition?

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Project Management

Meeting Your Life Science Website Deadline

When discussing your project with your life-science website developers, the question that’s (probably) burning on your mind is…

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Design

When Personal Opinion Causes Design to Fail

Design Risk Assessment and Mitigation Imagine walking into the office or into your e-mail inbox to find this scenario: One…

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Project Management

Control Your Website Project Management Costs

Designers, website developers, and business leaders are all very different, but there’s one issue that unites them all. What is it?

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