UX / Clickpath Strategy
'Zones' highlight UX and clickpath strategy for content layout.
Research-based creativity helps you improve the quality of life for your patients, convey science to your investors, and recruit the brightest minds.





PowerPoint

Animation
For Ambys, we developed an interactive and responsive animation to demonstrate the progression of liver injury.
In pathological states, failing hepatocyte regeneration drives disease progression, while other cells types change liver architecture
HEALTHY
Normal hepatocyte regeneration & liver restoration
Injury Halted
Injury Halted
1
Liver Injury
The liver is continually working to naturally regenerate itself in response to injury from diet, lifestyle or viral infection.
2
Host Immune Response
In a normally functioning liver, initial hepatocyte injury initiates an immune response, clearing damaged or dead cells.
3
Normal Regeneration
Hepatocyte regeneration and restore liver function
4
Normal Restoration
DISEASED
Pathologic hepatocyte regeneration & changing liver architecture
Injury Persists
Injury Persists
5
Broader Immune Response
If the injury persists, the sustained inflammation results in a broader, more aggressive immune response, diminishing hepatocyte regenerative capacity
6
Activation of myofibroblasts
Activated myofibroblasts depost extracellular matrix (ECM), including collagen, leading to progressive fibrosis.
7
Excessive ECM abnormal stiffness
Excessive ECM changes the liver’s architecture leading to abnormal stiffness, restricting the ability of hepatocytes to regenerate.
8
Fibrosis & cirrhosis
Social Media
Some of the brightest minds and most innovative companies take advantage of social media to interact with patients, partners, and potential hires in new ways. Our social media graphics help you maintain a branded, professional presence across networks.
