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 Since
the
name
Camp4
is
inspired
by
the
final
summit
of
Mount
Everest,
the
website
we
designed
uses
multiple
iterations
of
a
mountain.
The
animated
video
at
the
heart
of
the
site
features
the
mountain’s
sweeping
edges,
and
centralizes
the
logo
which
includes
the
image
of
a
peak.
Every
element
represents
Camp4’s
novel
approach
to
therapeutics,
from
the
animated
triangle
icons,
the
dotted
lines
that
function
much
like
a
chart,
and
the
navigation
that
uses
upward
motion.
The
experience
speaks
to
the
sense
of
reaching
new
heights
in
science.