D

e

s

i

g

n

i

n

g

P

r

e

c

i

s

i

o

n

C

o

m

b

i

n

a

t

i

o

n

s

t

o

T

r

a

n

s

f

o

r

m

C

a

n

c

e

r

C

a

r

e

The brand we conceived for IDRX is calming to the eye, with a palette composed of rich purple, dark teal, and gray, and a logo that applies these colors to a streamlined typeface. The central image of the website uses lines arranged in the shape of building blocks that create a 3D-like impression. The final result is a refined and structured look that emphasizes IDRX’s focus on precision medicines that have revolutionized the treatment of cancer.