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Moonwalk
Year 2022

Enabling cellular reprogramming to extend human healthspan

We developed a minimalistic palette for Moonwalk that uses cool tones inspired by the white and gray contours of the moon, and includes blue and green accents for bright detailing. The two standout o’s in the logo are consistent with this concept, and the PPT deck we designed further develops this imagery by adding bright overlays to images of the moon’s surface. Moon exploration is a fitting metaphor for Moonwalk’s eye toward the future when it comes to cellular reprogramming.

Branding

Colors